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POSITION PAPER 4

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  Publicity Stunts: Worth it or a Waste of Time?     As someone who is very interested in pop culture and entertainment, publicity stunts are not uncommon for me to hear about or read about. Oftentimes, there is a clear divide between publicity stunts. Sometimes you can clearly see when someone or a group of people are faking something for the sake of attention and raves. However, other times it may be hard to tell if something is real or fake until after the stunt has been revealed. When I think of publicity stunts, I think of four major categories in which publicity stunts are most often created. Those categories are relationships (often between A-list celebrities), tragedies, and celebrity feuds. In most of these categories, there are main stories that come to my mind at first thought, so I thought it would be interesting if I looked in detail at these publicity stunts and see how they benefit or harm people in terms of publicity and media. 1. Relationships   ...
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POSITION PAPER 3

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 Apple: How the most popular phone logo stays on top      Arguably the most popular phone and device brand, Apple has managed to stay on top when it comes to keeping its logo in the public sphere locally, nationally, and internationally. Like many major brands who have been around for a while, Apple can almost avoid doing ads and commercials and I am sure they would still stay relevant in the technology society. However, the brand who brought us the iPhone continues to put out advertisements to market new products and features, and their simple market strategy is effective in keeping them in the minds of the public.      Apple currently has a brand value of over $350 million and has won the CMO Survey Award for Marketing Excellence for 10 years in a row. This is easy to do when the company builds its marketing strategy on its core values and stays consistent while still going beyond what other companies and brands do. A website called Startup Talky li...
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POSITION PAPER 2

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CASETiFY       Positive publicity is already something that is well known in the advertising industry and marketing sphere. However, it seems like this type of advertising skyrockets to higher percentage after a tragedy or shocking event takes place around the world. In terms of our society today, COVID, racial tensions, and now the war in Ukraine are all recent events that have affected people all over the world and that have pushed marketing to exuberate positivity.      While researching for this paper and topic, I wanted to write about a brand or entity that I have personally seen in the media spotlight consistently and whose branding is often built on positivity. The brand that I chose is CASETiFY. CASETiFY is a phone case brand that often collaborates with businesses, companies, and influencers on their case collections. In their " About Us " section on their website, CASETiFY says, "What started as a simple idea--to make your Instagram photos in...
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POSITION PAPER 1

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  Demographics      Demographics can refer to a wide range of specifics when it comes to a company’s, business’, or person’s media strategy. Most of the time, when demographics is mentioned or spoken about, it refers to one of two things: age and gender. However, it can also refer to race, economic class, and social status. One person who has established themselves as a brand and who I personally think has done a great job with their media strategy in terms of marketing to her demographics is Rihanna.       I feel as though Rihanna is a personality that does not necessarily need explaining or describing, but if you need a refresher on who she is, Rihanna got her start in the music industry. She is known for her hit songs like Pon de Replay, Umbrella, and Work (just to name a few). Rihanna has also delved into acting and fashion designing. Now, Rihanna’s main form of marketing comes from her entity as a business woman. She owns and manages her thre...
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