POSITION PAPER 2
CASETiFY Positive publicity is already something that is well known in the advertising industry and marketing sphere. However, it seems like this type of advertising skyrockets to higher percentage after a tragedy or shocking event takes place around the world. In terms of our society today, COVID, racial tensions, and now the war in Ukraine are all recent events that have affected people all over the world and that have pushed marketing to exuberate positivity. While researching for this paper and topic, I wanted to write about a brand or entity that I have personally seen in the media spotlight consistently and whose branding is often built on positivity. The brand that I chose is CASETiFY. CASETiFY is a phone case brand that often collaborates with businesses, companies, and influencers on their case collections. In their " About Us " section on their website, CASETiFY says, "What started as a simple idea--to make your Instagram photos in...