POSITION PAPER 1
Demographics Demographics can refer to a wide range of specifics when it comes to a company’s, business’, or person’s media strategy. Most of the time, when demographics is mentioned or spoken about, it refers to one of two things: age and gender. However, it can also refer to race, economic class, and social status. One person who has established themselves as a brand and who I personally think has done a great job with their media strategy in terms of marketing to her demographics is Rihanna. I feel as though Rihanna is a personality that does not necessarily need explaining or describing, but if you need a refresher on who she is, Rihanna got her start in the music industry. She is known for her hit songs like Pon de Replay, Umbrella, and Work (just to name a few). Rihanna has also delved into acting and fashion designing. Now, Rihanna’s main form of marketing comes from her entity as a business woman. She owns and manages her thre...