POSITION PAPER 3
Apple: How the most popular phone logo stays on top Arguably the most popular phone and device brand, Apple has managed to stay on top when it comes to keeping its logo in the public sphere locally, nationally, and internationally. Like many major brands who have been around for a while, Apple can almost avoid doing ads and commercials and I am sure they would still stay relevant in the technology society. However, the brand who brought us the iPhone continues to put out advertisements to market new products and features, and their simple market strategy is effective in keeping them in the minds of the public. Apple currently has a brand value of over $350 million and has won the CMO Survey Award for Marketing Excellence for 10 years in a row. This is easy to do when the company builds its marketing strategy on its core values and stays consistent while still going beyond what other companies and brands do. A website called Startup Talky li...